The experience that your customer has with your brand starts from the very first time they hear your name or see one of your products. They might come on board from a variety of sources – finding your website through a Google search, seeing a social media post, or even meeting you in person, to name just a few.
So, how do you ensure that your customer experience is right from the beginning – enthusing them to become a customer and then maintaining a relationship that brings them back to buy again? It’s all about customer experience design, which encompasses every interaction a customer may have with you. Here’s how our design can seriously boost your business.
Through content marketing
Your customers want to know that they are getting real value from you. This doesn’t just mean the products or services that you sell them – they want more. If you have a blog on your business website, this is a good start.
Content marketing is all about producing content that people will want to see – such as informative articles, guides, and interesting images. We can create infographics, or even short video clips explaining something they need to know. Content marketing makes your customer feel that they can trust your expertise, and will have them coming back for more information. It can also serve as a way for them to discover you in the first place.
Through email marketing
The emails that you send to your customers are likely to be one of the most personal forms of contact that you have with them. Email is much more direct than a social media post, coming right to their inbox – the digital equivalent of turning up on their doorstep.
Nurturing relationships through your email process is just as important as promoting your products. It is ultimately relationships that make sales happen. You should have an onboarding process which acquaints the customer with your brand and makes them feel at home. From there, their journey with you should be customized by what they purchase and what they are interested in. We can set up this automation for you so that you never have to figure it out for yourself. Everything happens at the touch of a button!
Through social media marketing
Everyone uses social media these days, and many of us – especially the younger generations – make our shopping decisions based on what we see online. Social media marketing often means reaching out through their smartphones and convincing them to buy your product – but that starts by convincing them to follow your brand.
We can set up strategies that will keep your followers coming back day after day because they are interested in your posts. We can find the right hashtags that your ideal customers are already browsing and set up social advertisements that will get you seen by fresh eyes.
Through marketing strategies
It’s great having content to share and ideas in place, but a strategy will take all of those elements and put them into an order that makes the most sense. We will create a two-way conversation between yourself and your customers, bringing in new fans and helping you to improve your business according to client feedback.
Maintaining a cohesive and consistent brand identity is also key here. The tone of voice you use in your content marketing and emails should match how you present on social media!
If you want to build a customer relationship that results in repeat sales, you need our customer experience design expertise. We will build bridges that can last a lifetime, creating dedicated and loyal fans who always buy from you.
